FAQs

1. Why should I use DRTV?

Direct Response Television can be an excellent way to bring to market new products, or re launch existing product lines.

2. What are the advantages over traditional sales mediums?

In a traditional sales environment when you are presenting merchandise to a customer "one on one" you can see and hear your customer and vice versa.
In Television Sales you are selling to a variety of people at any given time, they are all ages; men and women, each with different needs and different motivations-you never know who is watching!

3. How long will the prospective customer watch for?
You are never certain how long you have to effectively sell to your viewer. You may have one minute, or they could watch for an entire presentation.

4. What motivates the viewer to buy?

The DRTV sales presentation shows the viewer the personal benefits of buying the product. Product features that the viewer can see are only the starting point. What motivates the viewer to buy are the benefits he or she sees in owning the product. Benefits motivate a viewer to buy.

5. How do I close the sale?

The close of a sale actually starts from the beginning of the DRTV presentation. Credibility is built with your viewers from the start, and you continue to close throughout the presentation whilst describing describe the most impressive features and benefits

• FEATURES               What is the product?

• BENEFITS                 Benefits bring the product to life.

• ADVANTAGES         What are the added value and/or intangible benefits of the product?

 

5. How will DRTV re-enforce the Features and Benefits?

DRTV will help your viewers:

• ·   Visualize the benefits they will receive when using the product.
  ·   Visualize themselves using the product.
  ·   Understand how easy it is to use the product.

Your DRTV presentation will experience the product for your viewer. It is the viewers' eyes, ears, hands, nose, and taste buds.

Through your presenters’ involvement, reaction, words, actions, and body language, your viewer can imagine what his or her experience of the product will be.

6. What will DRTV demonstrate?

You will be giving your viewer the sensory information that will motivate them to pick up the phone and /or go to your website.

DRTV demonstrates: -

• how to use the product.

• what the product does.

• what makes the product unique.

• how easily the product is assembled or disassembled.

• the different uses of the product.

 

• the difference between not using the product and using the product. For example, manually peel a potato to illustrate the time and mess vs. using an automatic peeler.

• visuals of before and after; illustrating how the viewer's life was before using the product and after using the product. This technique works especially well for skincare products.

7. How will I retain the viewer’s interest?

By making your demonstration interactive, you will increase interest and hold your viewers' attention.

Nothing sells better than a live demonstration! It's been proved time and time again!

8. What is a Call To Action

A Call to Action is asking for the sale. This is the most important part of your DRTV presentation since your business objective is to sell, sell, sell.

A call to action asks your viewers to take some immediate action. It literally asks your viewers to do something specific, such as pick up the phone and call.

Asking for the sale is the most important part of your DRTV presentation.

9. In a nutshell, what do I need to sell on DRTV?

Knowledge of your audience, what its needs are and what will motivate them to pick up the phone and order; and knowledge of the features and benefits of each product you present.

10. What TV channels should my DRTV advert be on?

The most common mistake is to assume the end user reacts to the same channels as you do. This particular form of marketing relies on high repetition on low-cost airtime channels. We can advise you on available airtime and the most appropriate channels for your product or service.